Kelly Wearstler Unveils New Curatorial Platform, Side Hustle

October, 2025 | Los Angeles, CA – Designer Kelly Wearstler announces the launch of Side Hustle, a new curatorial platform dedicated to experimentation and cross-disciplinary collaboration. Conceived as both a digital and physical initiative, Side Hustle looks to champion artists and designers working across sculpture, painting, craft, jewelry, music, performance, film, video, culinary culture, automotive design, sport, and more.

Side Hustle will debut its inaugural exhibition, Again, Differently, opening October 16. Each exhibition will live digitally on SideHustleGallery.com, complemented by ephemeral in-person presentations—beginning at an iconic Beverly Hills residence and expanding to other cities and unexpected contexts in future editions. The online platform extends the dialogue beyond a physical gallery, reshaping the archive into a more elastic form. It not only documents each show but also reveals the artists’ processes, the act of making, and the ideas that continue to resonate long after the exhibition ends.

Side Hustle by Kelly Wearstler | www.sidehustlegallery.com (Image credit Paige Campbell)Side Hustle by Kelly Wearstler | www.sidehustlegallery.com (Image credit Paige Campbell)

Born from Wearstler’s curiosity and deep engagement with creative disciplines beyond interiors, Side Hustle extends the collaborative spirit that has long defined her studio. For years, she has invited artists and designers to help bring her clients’ visions to life and partnered with many of the world’s leading art advisors. Side Hustle builds on that legacy while shifting the dynamic: here, the artists take the lead, with Wearstler serving as a supporting partner in the process—creating space for ideas to unfold beyond the logic of client or commission.

Each project begins with conversation and culminates in a new body of work—often experimental, editioned, or interdisciplinary. Drawing on Wearstler’s cultural reach, Side Hustle brings together a diverse mix of voices and fosters public engagement with inventive work across mediums from the physical to the digital, from video to movement. The platform reflects the layered, cross-disciplinary ethos that has always shaped Wearstler’s vision. It resists a fixed aesthetic or singular agenda, creating a welcoming site of exchange where creative practitioners come together to share ideas, cross boundaries, and reimagine how and where audiences experience art and design.

“My studio practice has long integrated work from across such a wide range of creative disciplines, it is this exploration that led to the birth of Side Hustle – a space for ideas to unfold beyond the logic of client or commission, working to present works that contribute to the ongoing evolution of design as a cultural practice,” shared Wearstler.

Side Hustle by Kelly Wearstler | www.sidehustlegallery.com (Image credit Paige Campbell)Side Hustle by Kelly Wearstler | www.sidehustlegallery.com (Image credit Paige Campbell)

Side Hustle’s inaugural exhibition, Again, Differently, features artists from the U.S., U.K., Europe, and South America, each transforming familiar materials: laced garments, architectural remnants, and salvaged textiles, into works of art and performance. Every artist embodies a methodical pattern of trying, failing, and reimagining, with repetition serving to create memory, meaning, and momentum. The roster includes:

Curated to explore how recurring forms, patterns, and gestures can generate entirely new meaning, Again, Differently stages a dialogue between works across mediums including rubber mold, timber, neon, textile, and bronze. The exhibition will be presented in an iconic Beverly Hills Pool House, once the site where the Broccoli’s family screened their James Bond films and now reimagined as a gallery space. Side Hustle’s accompanying online platform allows visitors worldwide to experience the works remotely and discover behind-the-scenes stories about each artist’s process. Wearstler conceived the online platform as a living archive – activated by movement and time, continually evolving with new editorial and directions throughout the duration of the exhibition. Visitors are encouraged to check back often to follow the ongoing evolution of ideas.

Side Hustle by Kelly Wearstler | www.sidehustlegallery.com (Image credit Paige Campbell)

Again, Differently suggests that our most profound creative laboratories may reside in our most intimate spaces, where daily practices become artistic expressions and everyday objects hold the power to provoke. Through this inaugural exhibition, Side Hustle invites audiences to reconsider the boundary between living and creating, proposing that the most compelling breakthroughs can emerge from the persistent remaking of the interior world.

Included in Side Hustle’s DNA is a practice Wearstler refers to as Collected Works. Sourcing historical objects has long been a trademark of the designer; here, those objects are repositioned as part of an exhibition narrative, situated in dialogue with contemporary works and broader themes. In Again, Differently, a silver caviar service—whether a platter or a tiered tray—becomes one example, speaking to the exhibition’s exploration of ritual and the ceremonies embedded in everyday life.

Side Hustle’s online platform is a site of experimentation, inviting practitioners from across disciplines to carry the themes in unexpected directions. For Again, Differently, gallerist and cultural impresario Jeffrey Deitch contributes content for the site, while Grammy-nominated producer and DJ Kenny Beats scores the show with an original soundtrack, and renowned fragrance house Perfumehead crafts a distinct atmospheric scent. Together, these interventions turn the digital experience into an active extension of the exhibition—archival, interpretive, and alive with possibility. Not a mirror, but a composition in its own right.

Side Hustle’s Again, Differently debuts online at SideHustleGallery.com on October 16th, and with public viewings by appointment through the site beginning October 17th through November 16th.

Side Hustle by Kelly Wearstler | www.sidehustlegallery.com (Image credit Daria Kobayashi Ritch)Side Hustle by Kelly Wearstler | www.sidehustlegallery.com (Image credit Paige Campbell)

NOTES TO EDITORS
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​^{About Kelly Wearstler}
​^{Kelly Wearstler is a designer and creative director whose vision has carried her beyond the design world into culture at large. Her Los Angeles–based studio spans architecture and interiors, product and furniture design, creative direction, media, and technology, operating as a laboratory for ideas that defy boundaries. She does not trade in a signature style; each project is charged with emotion, history, and provocation. At the core is a progressive outlook, defined by a constant pursuit of new expression and an instinctive embrace of the technologies, techniques, and artisans shaping design's future.}

^{Her early work brought unexpected intensity to hospitality, residential, and retail projects, affirming an ethos of grandeur without cliche and daring without chaos. Wearstler soon defined a new American sensibility through an expressive alchemy that layered art and furnishings across eras and movements, combined with a confident use of texture, color, and pattern. Her work redefined contemporary interiors and continues to shape taste worldwide.}

^{Operating at a global scale, her multidisciplinary practice functions as both atelier and cultural engine, generating projects across industries and continents. Collaborative partners include Bergdorf Goodman, Christofle, Farrow and Ball, and Serax, as well as luxury houses such as Dior and Louis Vuitton, developing collections and commissions that extend Wearstler’s approach into new materials and contexts. Since its inception, the studio has authored more than 500 objects, including Wearstler’s own furniture and lighting—a body of work that has brought her sensibility into homes and public spaces worldwide.}

^{No less pioneering is her embrace of technology. Long before AI entered the cultural sphere, Wearstler was integrating advanced tools into her creative process, approaching technology and craft as complementary partners in the pursuit of new forms of expression. Understanding AI as collaborator rather than disruptor, she established herself as a leading voice for its creative potential.}

^{Beyond the studio, Wearstler has emerged as one of design’s key narrators. An early adopter of Instagram, she shares discoveries in design and fashion, glimpses of family life, and finished projects, establishing a presence that reaches millions. Her voice also carries through six books, a MasterClass, and essays for the Financial Times, Vogue, and Harper’s Bazaar Netherlands. In 2024 she introduced Wearstlerworld, a media brand and weekly Substack newsletter that quickly rose to the platform’s top design titles.}

^{With Side Hustle, a curatorial platform for collaboration, discovery, and creative risk, Wearstler spotlights artists and designers, bringing their work into a collective conversation. Mentorship has also become a defining extension of her practice. Through work with universities, she engages students directly, offering insight from her career and encouraging them to think expansively about design’s possibilities. Together these efforts reveal her impulse to connect, extending her support to the next generation of innovators. Driven, optimistic, and fearless, Wearstler continues to expand her practice on her own terms.}

FOR PRESS RELEASE ENQUIRIES PLEASE CONTACT
​kellywearstler@camronglobal.com